Saturday, August 28, 2010

The Life and Times of Abigail Waller Update #1

Things have been coming along well with the development of the show.

On the administrative side of things, a Facebook page has been established and will be activated in the coming weeks, with a Twitter account soon to follow. There's also been an addition to the creative team, with CME Business Manager Shaundra Ray officially coming on as Head of Sales and Marketing. I haven't gone out to anyone else yet for other key positions, but the addition of Shaundra is vital because she's done extensive research in marketing, both online and offline, as well as search engine optimization - creatively organizing websites to rank higher in search engines like Google and Yahoo. She's taken a look at the show's bible and some of the existing ideas for marketing and, combined with her expertise, will be taking the push to a whole other level, which I'm ecstatic about.

One the creative side, I knocked out the first the pilot episode, "Meet Abigail Waller" this morning, putting the finishing touches on the script as the sun was coming up. It's shorter than I would have liked - three pages - but it encompasses the goals of the first episode, which is to introduce us to Abby Waller and her less-than-tactful best friend, Tracy Johns, at their favorite hangout, as well as the major storyline of the first season - Abby's breakup with longtime boyfriend Darren (as I write this, I've had an idea for an additional joke). The script, of course, is a first draft; I'm thinking I'll go through and write the initial drafts of all the episodes first, then come back through for a rewrite - giving me a chance to get distance from the episodes and hit them with fresh objectivity. I'm planning on jumping into episode 1.2, "The Purge (Pt. 1)" later tonight (earlier if the Texans game isn't going well and I can't take it).

On a side note, Shaundra read the outlines for season one this morning and was very complimentary, going so far as to say that perhaps I should pitch more show ideas. It was a real bolster to my confidence, and something to think about. I definitely have more ideas, and I'm enjoying the freshness of this path.

It just plain feels good to have fun again.

STAY TUNED...

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